Andrea Merkl, Creative Director
Creatingwith connection.
Helping mission-aligned brands translate purpose into meaningful stories through creative direction, strategic design, and the science of human connection.
More about meSelected Work
Projects, unfiltered.
Pursuit · 2025
Pursuit Brand Anthem →
Pursuit Brand Anthem
2025A cinematic anthem about going beyond the expected.
YH&M · 2022
Young, Hip & Married →
Young, Hip & Married
2022A modern, joyful identity for a non-traditional wedding company.
Pursuit · 2025
Pursuit Earth Day 2025 →
Pursuit Earth Day 2025
2025An Earth Day moment built on stewardship, not slogans.
Thinkific · 2023
Thinkific Trends Report 2023 →
Thinkific Trends Report 2023
2023Digital learning, mapped through five defining shifts.
Thinkific · 2022
Think in Color →
Think in Color
2022A high-energy campaign system for Thinkific's annual summit.
Crack'd YYC · 2022
Crack'd →
Crack'd
2022A breakfast spot hatched to stand out on every Calgary street corner.
Thinkific · 2023
Thinkific App Store →
Thinkific App Store
2023Launching a global creator ecosystem with warmth, craft, and real stories.
Hive Honey · 2021
Hive Honey →
Hive Honey
2021A warm, hand-crafted identity for small-batch honey.
Marigold · 2021
Marigold →
Marigold
2021A warm botanical identity rooted in care, craft, and local agriculture.
Vecova · 2019
Vecova →
Vecova
2019Layered stories of impact, told through an interactive annual report.
Seed+Soil · 2020
Seed+Soil →
Seed+Soil
2020An earthy identity and seed packaging for regenerative local growers.
Bayer · 2019
Bayer CropScience →
Bayer CropScience
2019Connecting Canadian growers to the brands their harvest builds.